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5 Must-Have Ecommerce Tools To Increase Conversions

Consumers from all over the world can purchase products and services from ecommerce websites. Because of the never-ending customer base available to online shops, more and more entrepreneurs are launching ecommerce sites. However, only the most successful ones use the top ecommerce tools available. As an ecommerce business owner looking to boost your sales and beat out the growing competition, you need to invest in the best solutions. With that being said, keep reading to discover the must-have ecommerce tools to increase conversions.

Google Analytics

One of the best ecommerce tools to use is Google Analytics. This tool allows ecommerce business owners to gain insight into quantitative customer data. This information includes most-viewed product sections, errors on pages and points in which consumers stop the checkout process. With these pieces of information, you can constantly improve your ecommerce store. If you discover that a certain error on your online store is deterring consumers from checking out, you can identify the problem and fix it immediately. Use this tool to boost your conversions on your ecommerce site. 

Magento Search Extension

Another great ecommerce tool to invest in is a Magento Search extension. The best extensions have a variety of features that improve customer experience to drive more sales. For instance, the top extensions are cloud-based so that they load much faster. This Magento Search extension includes key features like auto-complete, individual results and smart navigation. The best extensions use artificial intelligence and self-learning to constantly improve search results to each customer. Such extensions have advanced learning search algorithms that continue to improve as ecommerce customers use them. For these reasons, invest in this must-have ecommerce tool to boost your customer experience. Then, you can drive more sales and earn more profits. 

Chatbots

Similarly, chatbots improve customer experience for ecommerce websites. Many online customers grow annoyed at ecommerce businesses because they cannot receive the assistance they need. This is one of the major differences between online stores and brick-and-mortar stores. When consumers shop in-person, they can ask retail workers on the floor for help finding products or learning more about them. Online, they do not have this luxury. However, you can give them this benefit by simply implementing chatbots into your site. When a customer submits an inquiry, the automated chat assistant can offer helpful responses that answers their questions quickly. Then, you can satisfy consumers just as much as any brick-and-mortar store. Take advantage of these ecommerce tools to beat out your competition and increase sales. 

Facebook Ads

Many successful ecommerce businesses also use Facebook Ads to drive more conversions. This social media tool allows online shops to increase their reach. After all, a large portion of consumers use social media platforms like Facebook on a daily basis. Whether they are looking for online stores or not, you can reach your target audience on the channel with Facebook Ads. Simply, create a new post and “boost” it to receive an increased reach by interest or geographic region. The campaigns that businesses launch using this tool directly target their audiences. Plus, the cost to target specific users is relatively low, making this a great tool for your online shop. 

Review Tools

Furthermore, consider using review tools to improve your conversion rates. Unfortunately, many ecommerce business owners do not realize how crucial reviews are for maintaining an online presence. If you want to get noticed by online users and persuade them to purchase your products or services, you need to gain reviews from past customers. Business owners who use review tools generate ratings and reviews. They also easily display the rates and reviews that they receive from customers. You can obtain rates and reviews from a variety of platforms as well. If you want to show off the positive reviews you receive on social media channels and other online sources, invest in this ecommerce tool.

In order to beat out the ever-growing competition, ecommerce business owners need to invest in the top tools for optimization. A great one to look into is Google Analytics because it allows you to gain valuable insights. Another worth investing in is a Magento Search extension that offers a variety of quality features. Additionally, implement chatbots to provide customers with 24/7 assistance. Facebook Ads increase ecommerce stores’ reach and, therefore, sales frequently. Finally, review tools enable business owners to persuade online users to purchase their products. If you want to increase your profits, you need to increase your conversions. To do so, use the must-have ecommerce tools mentioned above. Then, you will achieve your business goals. 

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