7 Actionable Social Media Tips for Your Web Design and Development Business
Creating and maintaining an
active business social media profile is tougher than you may think – at least
if you are doing it right. It takes a lot of effort, time, and consistency to
achieve a strong social media presence when there are other aspects of your
business that require your attention. But, the truth is that most of your
clients – both potential and existing – spend a substantial amount of their
time online. Social media can be an excellent tool to reach new clients,
increase brand awareness, and build valuable relationships with existing
customers and clients. As a web developer or designer,
social media is one of the most important aspects of your digital marketing
strategy. Hence, you need to ensure that your business profile on every social
platform is well-established. With that being said, here is a list of 7
actionable social media tips you can implement today.
Implement consistent page branding
When was the last time you checked
your social media profile images? Are any of them fuzzy at all? If you are a
website developer or designer, and you don’t have crisp images on your social
accounts, what do you think potential customers would think about your brand? A
poor quality social account image isn’t a good impression to leave on anyone!
Always make sure your logo is well-formatted, use a consistent color scheme,
and whenever you can, always try to use the optimum photo size and quality when
posting to each platform. A good example of a web agency that does this
exceptionally well is Sunshine Coast Web
Design Company. Whether they are posting a picture, video, or a blog post,
a lot of their recurring contents uses consistent branding and design.
Craft profile descriptions carefully
Never underestimate the power of
the profile section of your social media account. Whenever you are describing
yourself in your profile or bio, always adopt a concise and accurate descriptive
approach. You want people to know who you are and what you do in just a few
lines. To optimize your profile, you can do a little bit of keyword research to
find those high-search-volume words you can incorporate into your personal bio.
However, be sure to never sacrifice relevancy for search volume. As a web
developer, you want your audience to understand the types of website designs
you offer – whether you provide adaptive web design or responsive
web design, the industry you are in, and of course why you think potential
customers should choose you and not the guy down the street (you can do this by
briefly highlighting the perks that come with your services).
Imagine you’re downtown looking
for a good restaurant to dine, and you find two restaurants not far from where
you are. You then notice that one of them looks busy while the other appears
empty. Which are you likely to go to? Many would choose the busy restaurant,
with the assumption that it is the best, because of the number of people
present there; although, this might actually not be the reality. This
illustration can be extended to the effect of client reviews. Having excellent
client reviews on your Facebook or Instagram page is an excellent form of
social proof. When it comes to clients choosing between your web development
service and that of your competitor, they are more likely to go for the
developer with stellar reviews. Hence, you should encourage your clients to
leave positive reviews on your social accounts rather than leaving a simple
x-star rating. To further improve your social recognition, you can encourage
your past clients to leave wonderful reviews about your brand on any of the top
online review sites.
Use social media listening tools
A good way to beat off your
competitors is to be one step ahead of them. With social media, you can listen
in on conversations. And you can also keep up with what your competitions are
doing. One effective way to do this is by creating Twitter lists or following
hashtags. Beyond the possibility of keeping up with your competitors, you can
also use social media listening tools to learn about the latest industry
design principles for developers, and above all, become more in tune with
Get involved in groups
Identify web design and
development groups online and join them. Even if you are not active in these
groups, you can still check in to stay informed and learn from your colleagues.
Most of these groups are usually filled with invaluable niche information such
for responsive web design, useful web development guides, and even
downloadable niche white papers.
Share work samples
Social media is a good place to
show off your expertise! Post your work samples on your social accounts from
time to time, so as to show the world the stuff you are made of.
Get creative with your content
As a web developer, you work in a
creative industry, so leverage that. Use motion graphics, custom graphics, and
even videos to draw attention to your social accounts and invariably to your
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