The majority of news that young people receive via social media platforms is coming from younger generations. getty Even on social media, it is still largely only possible to fool some of the people all of the time – but unfortunately, as more people...
In the last few years social media platforms have seen a remarkable user and engagement increase. Many brands are now spending big on this platform and turning to influencers for more intimate (and potentially profitable) relationships with their customers. Global marketers plan to spend 53%...
Bored distant couple ignoring one another mendacity in mattress at evening whereas utilizing cell phones. Smartphone … [+] addict. Obsessed and distracted man and girl texting. Habit to social media and expertise. getty Your mind is at all times on the hunt for one...
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion. Our international LGBTQ+ inclusive media perceptions survey found that emerging media...
Jun
Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many...
Elena Cardone believes honesty is the best policy for social media. Magda Hernanhez @womenbymag This is what you should do when you are subject to criticism via social media: There’s a real person in there somewhere. Even the most vile trolls, those who pounce on...
It’s no secret that the release of iOS 14.5 and its dedication to user privacy — specifically, its AppTracking Transparency Framework — shook the foundation of Facebook ads, which have long depended on intense data tracking in order to deliver the right ads to the...
More than half of all Americans – 57% – said that misinformation on social media has influenced … [+]Their empathy levels getty According to new data from a recent survey conducted by the United Way of the National Capital Area, more than half of...
Television viewing, like other activities has its historical norms. Many are influenced by the calendar. However, streaming continues to grow and claim 31.9% in total television time. May is traditionally the month that TV viewers are at their lowest. And this year was no exception, with...
Microsoft, the tech giant that owns Microsoft, has officially discontinued support for Internet Explorer (IE), a web browser which was once used by many. … [+]The market was dominated by. SOPA Images/LightRocket via Getty Images On Wednesday, tech giant Microsoft officially ended support...