Aug
Depending on what minute you’re on in a particular day, a celebrity is probably apologizing for something. Maybe it’s Ellen DeGeneres apologizing for having one of the worst places to work in the world. Maybe it’s former NBA player Stephen Jackson apologizing for defending, then...
I had a long conversation the other day with a friend who used to be an auto journalist about negative reviews. He told a story of when a colleague sent his (negative) review of a vehicle to the PR company behind said vehicle. He also...
Every so often, when I want to feel true pain, I subject myself to one of the single worst websites on the internet – PRDaily – a snake eating its own tail of PR people in denial about their relevance to the world at large,...
Hello, you! I hear that you have 25 years of experience in the communications field, and have worked with the Fortune 500. I myself have put on my own website that I have a certain amount of experience, and that I have worked with the...
Hello PR people. You are now deep into a quarantine. You can no longer go to an office and look busy. You can no longer. Your lives have changed a lot – mine has not. You were born to go to offices and talk about television...
Nov
We’re a few days from the actual Black Friday, but by now you’ve no doubt had roughly 500 emails announcing various Black Friday deals. Has this annual sale jumped the shark? Black Friday Historically Speaking There was a time that Black Friday was the most important...
In the early days of the Internet, it could be argued that the music industry was one of the best at digital. One of the first online open communities was Iron Maiden’s early site. MySpace was a massive success in no small part...
Nov
It should be painfully obvious by now, but if you’re pitching someone, for the love of God – make sure you’re pitching the right person. For example, if the journalist you are trying to pitch has this name: Katherine Riley, make sure you’re pitching the...
The Help A Reporter Out mailing list was once a golden source of getting last minute coverage for all sorts of businesses. If you’re unfamilar with the concept, it’s a thrice daily email of reporters reaching out to gather sources. These emails have...
It would be an understatement to say that Initial Coin Offerings (ICO) was one of the hottest story angles for cryptocurrency a few years ago. It seemed every week that a new coin was being introduced to repair some major flaw in the established...