Sep
Earlier today in one of the many Slack messages the folks over at EZPR and I had today, one of my colleagues pointed me to a tweet that simply read “check out this dipshit.” Naturally, I had to click on the link and eventually brought...
2020 is almost here, and these days it seems like there are more marketing channels than a DirectTV package. Seriously, have you seen all these new data boards and visual presentations with things like graphs, charts, and so on? It’s crazy. In just the last year or...
Every good digital marketing plan starts the same way. With a goal. No matter if you’re in house or an agency, every stakeholder needs to buy in to what’s going on. The second big factor is to consider the resources available. ...
By now you’ve probably read or heard that there are a lot of fake social media accounts on the web. There are so many in fact, that’s it’s becoming increasingly harder to know who is real and who isn’t. Even your close friends or family...
You’d be surprised at the amount of companies out there who don’t understand branding and marketing for their business. Social media is too busy and doesn’t provide value. We’ve never spent more than X amount on advertising. Videos won’t work for us. And so on....
Have you ever wondered how marketers measure their success or what constitutes a good marketing campaign versus a bad one? For many businesses it’s usually a matter of cost and the return on that investment, but there are many marketing KPI’s (key performance indicators) to...
Well, it’s a strategy for your digital marketing efforts, right? Or are we wanting to understand a little more of the ins and outs? Either way, let’s look at what is usually considered part of a digital marketing strategy, I hope. When working in the digital...
Influencers. People who spend their time making content that influences other people. Thank social media for this gem of a marketing tactic and prepare yourselves as we lean in and and work this strategy to death over the next decade. So, what is it and...
We have an important announcement to make. But how? Do we blast our social media channels? Email everybody? Is that the best we can do or what are our options? This is a communications problem. Well, maybe not a problem but something that may require...
When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.” I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. Seriously, if you don’t believe me – head...