Hello PR people. You are now deep into a quarantine. You can no longer go to an office and look busy. You can no longer. Your lives have changed a lot – mine has not. You were born to go to offices and talk about television...
Author:canadiansocialwebjedis
20
Nov
The Post Black Friday World
We’re a few days from the actual Black Friday, but by now you’ve no doubt had roughly 500 emails announcing various Black Friday deals. Has this annual sale jumped the shark? Black Friday Historically Speaking There was a time that Black Friday was the most important...
In the early days of the Internet, it could be argued that the music industry was one of the best at digital. One of the first online open communities was Iron Maiden’s early site. MySpace was a massive success in no small part...
06
Nov
PR People: Don’t Do This #5
It should be painfully obvious by now, but if you’re pitching someone, for the love of God – make sure you’re pitching the right person. For example, if the journalist you are trying to pitch has this name: Katherine Riley, make sure you’re pitching the...
The Help A Reporter Out mailing list was once a golden source of getting last minute coverage for all sorts of businesses. If you’re unfamilar with the concept, it’s a thrice daily email of reporters reaching out to gather sources. These emails have...
It would be an understatement to say that Initial Coin Offerings (ICO) was one of the hottest story angles for cryptocurrency a few years ago. It seemed every week that a new coin was being introduced to repair some major flaw in the established...
The Plank Center for Leadership in Public Relations is the University of Alabama’s PR school, focused allegedly bettering the PR industry. Every two years (I don’t know why) they put out a report card on the PR Industry’s performance (read: a very big survey),...
Last week Mark Zuckerberg made the news yet, again and again, we learn something new about his vision for his company and how fiercely he’s willing to protect it. Why does everything have to be “leaked” nowadays? If you haven’t heard by now, Mr. Zuckerberg was caught...
You may not know about it yet, but Uber may seriously disrupt the food industry in the near future. Yeah, you’re reading that correctly – the food industry. They’re already recording some pretty amazing numbers from their food delivery platform, Uber Eats, so leasing spaces specifically...
30
Sep
How Peloton Has Blown Its PR
I’ve done over 3100 miles on my Peloton. As a public relations guy, 99.9% of my life is spent staring at a computer monitor, and thus being able to get out of my chair and onto the bike to burn for 45 minutes is very,...