Many social media teams worked remotely even before the pandemic hit. But these days, there’s more to the story. Remote social media staff are almost certainly experiencing more stress than they used to be. Their content strategy has been shaken up, and they may be hesitant...
Author:Tiffany Delmore
Modern thought leaders love to emphasize invested employees, integration of technology, and supply chain management as the most important elements of running a successful business. However, at the end of the day, these pale in comparison to the customer. No matter what industry you operate...
When you’re scrolling through Facebook, what stops your thumb? That bite-sized recipe video or the long, poorly edited one of someone making dinner at home? Mobile optimization matters. If your Facebook videos look like made-for-TV documentaries, they aren’t likely to get many clicks. Because many users...
When you’ve got a product everyone needs, marketing opportunities are everywhere. But when you’re chasing just a handful of customers, the spray-and-pray approach won’t cut it.Niche companies need an equally specialized marketing strategy. But having a narrow customer base isn’t necessarily a bad thing: If...
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Aug
5 VCs to Follow on Twitter
Venture capital isn’t exactly a hot topic on social media. Especially to those outside of the startup world, VCs can seem boring, inaccessible, or aloof. Even many within it see VCs as “parent” figures rather than fun, friendly people. Hop on Twitter, however, and you’ll...
The list of things Millennials are “killing” grows longer by the day, but don’t expect to see travel on it. In fact, Millennials are giving the tourism industry its biggest boost in generations.To get their slice of the pie, however, travel companies have to understand...
Until recently, YouTube was the Hollywood of social media sites. Although video content could certainly be found elsewhere, YouTube was the only social video platform most people could actually name. And just as Hollywood became a mecca for actors and actresses, YouTube attracted every aspiring...
Remember when businesses used to shun social media? Facebook and Twitter were distractions, not business opportunities, and people interacted almost exclusively with other people online. Those days are gone. Today, every business with a brain has several social media accounts. Consumers engage with brands in Facebook...
Influencer marketing works incredibly well — until consumers catch on. People still trust and enjoy content from their favorite influencers, but many are wary of paid endorsements. Most influencer content standbys, such as fashion hauls and travel shots, are now seen as little more than branded...
The “buy local” trend is here to stay. Across the United States, consumers’ preferences for local goods and businesses have been consistently on the rise — thanks, in part, to growing distrust around large global brands. Case in point: A.T. Kearney’s 2017 “Global Future Consumer Study”...
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