“A journey of a thousand miles begins with a single step”. So said ancient Chinese philosopher Lao Tzu. But who walks a thousand miles these days? The Proclaimers, obviously. But basically nobody else. Nowadays, a journey of a...
Social Media Management Blog
In our first interview of 2017 we speak with Drew Neisser, Founder and CEO of Renegade. Drew is a published author, his most recent book “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” features...
The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold. T – Time Are you posting at...
In business, the bottom line is just that — the bottom line. The end all be all. The light at the end of all tunnels. Show me the money, honey. This is fairly easy to measure...
The 74th Golden Globe Awards took place in Beverly Hills on Sunday afternoon – and now, but 12 hours later – we hit you with the data and how it went down on social. Although attention...
Marketing is an intrinsically complex job. The roles a marketer undertakes are varied and understanding which objective requires focus can be a time-consuming task. Three marketers at rival firms might share the job title Brand Manager, yet...
The future is here and CES 2017 is showing it off in spectacular fashion. The Brandwatch React team is keeping an eye on the social data behind the massive show, which is celebrating its 50th year. From...
We use consumer packaged goods every day. CPG companies and products are everywhere, except on social media. Many CPG companies are still skeptical about the value of social media and sharing intelligent, customer-inspired content online. I...
As insights get deeper, ability to track customers across the internet gets more advanced and the great pools of customer data expand to lakes, it’s time to talk about the line between a great personalized...
The move from cash-led to cash-less has, undoubtedly, fundamentally shifted how we pay for goods and services. The additional shift from PIN to PIN-less (via tap and pay) has further changed behavior in a very short...