Apart from using Brandwatch to track brand mentions and press coverage, I also rely on our platform to keep abreast of the latest industry trends and popular articles on influencer marketing, the area I look...
Social Media Management Blog
Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show...
Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next...
In my last blog, I wrote about our big focus in Quarter 1 of 2017, AsiaPac data coverage. I didn’t talk about our other major stream of work: improvements to our in-house crawling technologies. Our...
.single-content iframe { min-height: 20px !important; position: absolute !important; margin-left: 7px !important; } Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they...
Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight...
With the new Campaign Tracking Wizard, it’s never been simpler to keep track of your performance and boost the effectiveness of your ongoing campaigns. Planning the creative content for your social media campaign is likely to...
Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than...
What comes to mind when I say ‘cyborg’? Not the most comforting image, is it? I could give you a ‘cyborg Andrex puppy’ to play with, but you’d never be able to get past the...
30 years ago the Nintendo Entertainment System (NES) was released with an unforgiving rectangular controller with five buttons. The console was the birthplace of a number of popular franchises, including the Legend of Zelda series, and...