Social media offers us a world of possibilities: a series of networks that allows us to chat to people on the other side of the world and build future professional or social opportunities. But like, with all good things in life, too much of it can...
Recent surveys have shown that around 70 percent of companies utilize social media as a main way to recruit and find top talent. 80 percent of these companies use traditional interviewing in order to make the best hires possible. Hiring technology has also improved with...
Trade shows are highly effective mediums for branding and lead generation. This is because such events bring together the most relevant businesses and audiences under the same roof. But, you can only expect fruitful returns if you are strategic with your marketing. The right pop-up...
What is OTT Advertising? Over the top advertising is the new generation of advertising, which uses a set-top box that streams video content on-demand via media service. The OTT device is a device that is plugged into your traditional television and stream you shows and series...
When you are a chiropractor, you have to compete with all other chiropractors in your area. But this means you’re competing with only the ones in your area, not those across the world. So, you have to be on the first page of search results,...
Social platforms have become more of a crowded and noisy place to attempt to spread awareness. What makes the most significant difference to spreading awareness is focusing on increasing the level of engagement with those following you. Fostering engagement can seem like a challenging task....