With the current economic strains, every SMB is impacted right now. Many don’t have a 30- or 60-day runway during these times and must turn to online ordering, marketing and communications to help supplement. For the brick and mortar stores that haven’t relied on digital...
Virtually chatting with many former office-only employees, there’s been an interesting anecdotal trend in comments, “I’m actually happier at work now.” Probing a bit more it tends to come back to a toxic office environment. From inept leadership to simply co-workers who don’t get a...
Brands will be more connected to consumers on social media than ever before. Why? Because we are all home. We are in front of our screens more and may simply need time to decompress more. There’s nothing better than seeing a brand on social who has...
We all know just how important cell phones have become in our daily lives. After all, it is hard to undersell the importance of a device that can make communication easier, banking instantaneous, entertainment a tap away, and so much more. This only continues to improve...
If you are tech-savvy, you have most likely come across the word SEO. SEO, otherwise known as search engine optimization, is the implementation of various strategies to drive traffic to a website, as well as cause it to rank higher in search engines, thus increasing...
A trademark is a branding device – a word, logo, phrase, sound and/or design that when used in conjunction with the sale of a good or service, allows a consumer to recognize the source-company of the product or service. So, when a prospective buyer sees an “Apple” design on...