Most people have accounts on at least one social media platform, but mainly use them as a way to stay in touch with friends and family or catch up on the latest gossip. However, social media can also be a great way to enhance your...
Fitness brands are a dime a dozen these days. Every time
someone discovers a weight loss product or fitness regimen that works, they
can’t wait to share it with everyone they know.
Instagram is a hub for fitness brands trying to grow their
businesses, so it’s no surprise...
I run a leading public relations and media relations agency. My own PR Slack channel has ten separate channels, including two shared channels with previous and current clients. I’m also part of eight other Slack channels, each with at least two separate channels I have...
Influencer marketing works incredibly well — until consumers catch on.
People still trust and enjoy content from their favorite influencers, but many are wary of paid endorsements. Most influencer content standbys, such as fashion hauls and travel shots, are now seen as little more than branded...
Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital era, that’s all changed.
The lines between “content” and “advertising” have...
A long time ago, in another lifetime, I wrote about cryptocurrency news for The Next Web. I’d make fun of the characters in the industry, as well as the relative froth in what was, and still is a very early industry. I’ve also done...
