How Businesses Can Survive the Latest Marketing Rebellion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer Podcast Transcript Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s...
How to Make Your Content Less Boring written by John Jantsch read more at Duct Tape Marketing Think about the number of websites you visit on a given week. It’s a lot, right? We spend so much time consuming content online that after a while, it...
The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. AI vs. data analytics In fact, you can think of AI as...
Every day, businesses are expanding and growing, and so is the need to analyze all of the data that goes along with measuring the success of day-to-day operations. Being able to efficiently analyze that data and then put a plan of action into place is...
Many businesses spend huge amounts of time, energy, and resources developing content strategies that don’t live up to expectations. Obviously, this isn’t ideal or sustainable, but why do such a large number of blog posts, marketing videos, and content offers fail to resonate with a...
For better or worse, Facebook is the most popular social-media platform, and, as such, the channel that most companies choose to advertise on. However, as many professionals have undoubtedly noticed, it’s become extremely difficult to get certain ads approved on Facebook. Indeed, anything from “before-and-after”...