Web design is both a creative activity as well as a technological area as well. This brings with it the usual issues of compatibility and synchronism issues as such. Although the year 2019 have seen many a technological innovation, it is cold comfort to know that design trends...
According to an article published in the New York Times, click fraud operators can cost as much as $6.3 billion in lost advertisement revenue. That report was published in 2014. More than 5 years later, the revenue loss caused directly due to click fraud should...
Written by Michael Del Gigante Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a powerful, creative tool for engaging audiences. Originated by Snapchat and soon adopted...
Written by Michael Del Gigante Much like everyday life, the only constant in social media is change. As soon as marketers get used to the existing platforms, a new network disrupts the scene. TikTok has emerged as a dynamic, community-focused platform that’s changing the way social media...
One of the absolute truths about the internet is that if want your website to be easily discovered then you must rank highly on a Google organic search page. Quite simply, if you are not on the first page, and realistically, not at the top...
Plenty of people might think that traditional marketing is dead in many senses but this couldn’t be further from the truth. People often times do not read emails with promotional material but are more than willing to open an envelope to take a look when...