Feb
Customer engagement. Two words, six little syllables, and a business tactic that, when done correctly, makes all the difference between start-ups surviving year one and SMEs progressing to the big leagues. If you’ve got this far in your business venture with little to no attention...
In the current day and time, creating a buzz around your product or service does go a long way. Today, most people invest in a new product strictly based on recommendations. So, having other people do the advertising for you, not only saves a lot of time but also...
Every business wants their website to get more organic search traffic. Ranking at the top of a search engine for good keywords can generate thousands or even millions of organic visitors. And these visitors are important to businesses. Organic visitors have a far higher chance...
For most complex systems there is a method to the madness that helps to organize vast amounts of data. However, when it comes to organizing your content marketing, you may find yourself swimming in a sea of information that has no form of classification. This...
If you’re not including guest blogging into your content marketing strategy, you’re missing out on a potentially massive increase in your long-term ROI. Guest blogging is one of the most effective (yet underutilized) tactics for long-term content, traffic, and sales growth. While it has been around...
Content is key. You’ve probably heard that a thousand times, but it’s true. Content is everywhere; long, short, ad copy, website copy, blog posts, emails. Successful digital marketing requires you to master the art of content writing and we’re here to break it down for you. Whether you’re a...
Social media has become a platform for working professionals to show off their crafts and creativity. Photography has become a part and parcel of everyone’s life. In the past, only those with expensive cameras or photo studios would have the equipment for taking pictures and...
The digital age has made it essential for businesses to have some sort of ecommerce platform. Amazon has become the key player for businesses to sell their product on a third-party platform. For increasing the exposure of your listings, we will highlight ways to drive additional traffic to your...
By: Charles-Henri Becquet, CEO, My Social Book Businesses have an endless supply of marketing channels nowadays. Within social media, and particularly Facebook, that list is even larger, and ranges from targeted advertising and influencer campaigns to engaging organic content that engages your community. Allocating your marketing budget effectively...
The digital marketing world is noisy – like capital-N-Noisy. The economy is thriving, business is booming, and everyone wants a piece of the pie. The only problem with a flourishing marketplace is that it brings out the good and the bad. If you own, manage, or...