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Customer engagement. Two words, six little syllables, and a business tactic that, when done correctly, makes all the difference between start-ups surviving year one and SMEs progressing to the big leagues. If you’ve got this far in your business venture with little to no attention...

By: Charles-Henri Becquet, CEO, My Social Book Businesses have an endless supply of marketing channels nowadays.  Within social media, and particularly Facebook, that list is even larger, and ranges from targeted advertising and influencer campaigns to engaging organic content that engages your community.  Allocating your marketing budget effectively...