Social media can be a highly effective way to engage your fans, followers and customers. However, if you are not creating and then executing a social media strategy properly, then you may be leaving a lot of the upside on the table. Here are a few tips...
content strategy
Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian are some of the most powerful social media influencers on the planet. Love them or hate them, you have to respect the time and effort that they have put...
The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that has changed. Just...
For the past 18 months, the official line coming out of Facebook HQ has been that video content is the future of marketing on Facebook. In response, brands both big and small have allocated significant resources to creating not just short-form videos, but also extensive...
In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?...
It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as busy. Here is a brief overview of what we might expect in 2019… Paid social networks gain in popularity As we found out in 2018, if...