With more and more organizations around the world choosing to advertise their business on social media platforms like Facebook, it’s not surprising that the increase in digital advertising reached an all-time high in 2019. In 2019, the social media ad spend surpassed print advertising. This has...
For digital marketers, the annual “State of Social Media” report from Buffer has become an important way to understand the big, macro-level trends happening within the social media world. The new 2019 report interviews more than 1,800 digital marketers from a wide range of organizations....
Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to offer free round-trip travel on any long-distance train route as well as $1,000 in travel cash for fans and followers who can demonstrate that...
For the past 18 months, the official line coming out of Facebook HQ has been that video content is the future of marketing on Facebook. In response, brands both big and small have allocated significant resources to creating not just short-form videos, but also extensive...
It’s not an overstatement to say that emojis are all over social media these days. It’s almost guaranteed that any popular Instagram post will have at least one emoji in the caption, and many tweets now include 280 characters and an emoji. So the big...
It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as busy. Here is a brief overview of what we might expect in 2019… Paid social networks gain in popularity As we found out in 2018, if...
There have been a number of different ideas about the future of social media in the wake of the Facebook Cambridge Analytica scandal. Some have suggested that Facebook needs to be regulated, much like any other communications or media company. Others have suggested that self-regulation might...
One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots. These are essentially very clever snippets of code that enable marketers to automate certain everyday processes that used to require humans. The big question, of course, is whether chatbots can...