Influencer marketing, which refers to leveraging the social media presence of influencers to promote products and services, has evolved over the last few years. A 2020 study of influencer marketing found that 73% of marketers had increased their budgetary allocation for influencer marketing over the...
influencer marketing
Instagram is the best network for influencer marketing. You can use it to reach people who aren’t following you and generate more sales and followers. It is very similar to running paid ads. The main differences are that it is cheaper and the audience is already...
With more than 350 brands surveyed and interviewed, the report enables B2B marketers to make better decisions about influencer marketing. With virtually all influencer marketing research to date focusing on B2C or the industry overall, this is the first report focused exclusively on B2B influencer...
As part of a unique experiment to see if it can improve the user experience and encourage more engagement and activity, Instagram is hiding the number of “likes” that are shown next to every photo or video posted on the popular social media platform. An...
For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely up/down nature of the “like” might not be enough. And...
For digital marketers, the annual “State of Social Media” report from Buffer has become an important way to understand the big, macro-level trends happening within the social media world. The new 2019 report interviews more than 1,800 digital marketers from a wide range of organizations....
Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to offer free round-trip travel on any long-distance train route as well as $1,000 in travel cash for fans and followers who can demonstrate that...
It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as busy. Here is a brief overview of what we might expect in 2019… Paid social networks gain in popularity As we found out in 2018, if...
Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. For one, advertisers are no longer in...
In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice “tack-on” to your advertising budget. Influencer marketing in 2018 is similar to what SEO was in 2008; seasoned and proven...