Entrepreneurs have so much energy that it can sometimes be difficult for them to figure out the best ways to connect with people through marketing. They might have 12 ideas in their head at any given time and plans for how to implement each one. And of...
Apr
Content performance optimization, for all intents and purposes, is like SEO 2.0. It still contains the concept of the most current SEO principles and also includes a very important point – the ability to keep a unique tone and voice. No one wants to read...
In the last few years, social media marketing for the insurance industry has seen significant growth. You must have noticed every major insurance company active on platforms such as YouTube, Facebook, Twitter, and now even on Instagram. Some companies are taking advantage of short video...
In truth, even though I only had 24 hours to prepare, I was delighted when one of the panelists at Social Shake-Up canceled. Suddenly I had the opportunity to share my disdain for what passes as brand storytelling and put some of my years of...
Now that video has taken over the Internet, it’s perhaps not surprising that brands and small business owners are constantly looking for new ways to use YouTube as part of their overall digital marketing campaign. In order to get your YouTube channel up and running,...
Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian are some of the most powerful social media influencers on the planet. Love them or hate them, you have to respect the time and effort that they have put...
Deploying social media as part of your overall digital marketing mix can be an important way to build brand awareness, attract new customers, and sell more products. However, every now and then, a few tweaks might need to be made to the way you are using...
When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly make them better at social media marketing. But that would...
The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that has changed. Just...
The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. AI vs. data analytics In fact, you can think of AI as...