News & Noise

Online marketing continues to grow by leaps and bounds, having become much more than just a niche in the marketing world — it is now both a burgeoning science and has even become something of an artform. Those who excel at online marketing are being...

The core value underlying every member of a small or big corporation should be to thrive better in the company of their team-mates. They should whole-heartedly believe in the effectiveness of team-work. Image source: This value gets inculcated naturally when you are sharing an office space with...

Every brand needs to appreciate the uniqueness of their target audience. This is one of the most important lessons of social media marketing. You must keep this in mind while looking for the most appropriate social networks for you are marketing strategy. Are you trying to...

By: Aasha Collins, Social Media Manager at The Tylt Within the past year, global social media users grew from 288 million to 3.48 billion, which means that nearly half (45 percent) of the world’s population is now active on social media. As people continue to...

The “buy local” trend is here to stay. Across the United States, consumers’ preferences for local goods and businesses have been consistently on the rise — thanks, in part, to growing distrust around large global brands. Case in point: A.T. Kearney’s 2017 “Global Future Consumer Study”...

When considering how mobile technology will develop over the next couple of years, it is important to look at the increase in technological innovations currently being made and how this will affect the mobile market. This article will explore the most recent developments in mobile...

Social Media Examiner recently released the results of their 2019 marketing poll. As expected, the poll shows that Facebook continues to be the most popular social media channel among marketers. But what many people didn’t anticipate was the waning interest in Facebook, with plenty of...

Keeping up to date with the various social media platforms and their features is a challenge even for the savviest marketers. And, one platform that is harder to track more than any other is Instagram. It has been one of the fastest growing social media...

For a time, Facebook was the only social network that businesses had to bother with. Then, YouTube blew up. Twitter became big. Influencer marketing made Instagram a must. Social media may have splintered, but brands remain heavily invested in the biggest networks. According to Hootsuite’s...

Say what you will about the screen addiction backlash and the seemingly never-ending parade of data privacy snafus. Social media will undoubtedly continue to play a definitive role in marketing for years to come. Facebook still has around 2.27 billion active users monthly, and Twitter...