Children are a tough audience to reach. In the age of smartphones and social media, it’s not just about appeal; it’s also about safety. Even if kids are a program’s intended users, it’s the purchaser or downloader — parents, typically — who marketers must cater...
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Branding is one of the most important elements of a company. Think about the biggest company in terms of popularity, like Coca-Cola, McDonalds, Uber, and many more. Branding made a huge difference for them in their journey to organizational growth. Boosting your brand identity as a...
We all know how powerful social media marketing can be for businesses of all sizes, be it through creating brand advocates, driving leads and sales, or connecting and engaging with audiences in new and novel ways. More businesses than ever are therefore hiring social media...
Your LinkedIn profile could be so much more. SEO expert Neil Patel says it’s possible to generate 200 targeted LinkedIn leads per week, starting this week — and he’s not wrong. He’s done it himself. Can you do the same? The answer, of course, depends on...
A Streamlined Focus Benefits Brands Finds New B2B Marketing Report In the marketing business, bigger isn’t always better, so finds a new expert report by B2B marketing agency Renegade, LLC’s CEO Drew Neisser. Renegade’s new special report, How to Drive Effective B2B Brand Strategy in 2020, pulls...
Can you attract and recruit top talent on Social Media? Absolutely because, today, everybody, including top talent from all around the world is on social networks. Over the last decade, social media has changed the online game forever. It had a major impact on the way...
2020 is upon us. Is your social media marketing operation ready to put its best foot forward in a new decade? Truth be told, your social media skills could probably use some polishing. A lot has changed in the past year alone, to say nothing of...
Where Google and Facebook Meet To the average internet user, Google and Facebook serve very different purposes. One is used primarily for searching out specific, and increasingly localized, information. The other is for sharing personal updates, staying in touch with family and friends scattered around the...
In 2020, a social media marketing promotion strategy will be much more important than ever before. The reason for this is a change in consumers’ (especially millennials) decision-making process when buying online. More and more people make buying decisions based on the recommendations of their...
The Internet has drastically changed the landscape of shopping and has accelerated the evolution of the coupon. No longer are consumers content with just clipping coupons from the Sunday newspaper. Finding discounts has become a highly-competitive digital race, and a secret weapon for digital marketers everywhere....