According to Hootsuite’s Global State of Digital in 2019 report, there are 3.484 billion social media users worldwide. This number keeps growing each year by 9 percent. With the rise of social networks, it’s becoming harder than ever to put your content out there and reach potential customers. Algorithms change...
News & Noise
Spark AR is now unlocked for brands worldwide to create head-turning experiences for their audiences. Instagram is on its way from existing as an aesthetically-pleasing way to catch up with friends, to transforming into a full-fledged augmented reality powerhouse. By unlocking Spark AR (formerly known...
With social media taking a front seat in our daily lives, it’s no surprise that we’re in a constant state of connectivity no matter where we are or what we’re doing. A 2019 study done by GlobalWebIndex reported that the average social media user spends...
At least 600,000 GPS trackers manufactured by a company in China are using the default “123456” password, according to researchers at cyber-security firm Avast. The researchers say that the default password makes it easy for hackers to hijack user accounts. Once hijacked, they can spy on conversations, get the...
About 77% of businesses use social media as part of their marketing efforts. If you’re one of them, how can you tell if your social media is working for your business and driving sales? You have to look at the metrics that matter. It’s easy to get...
The growth of social media has been one of the great phenomena of the 21st century, and its evolution has affected virtually every aspect of our lives. Given the fact that it is heavily built around the concepts of image and appearances, the fashion industry...
Customers are the center of all businesses, which is why most companies have strategies regarding customer retention that involve strengthening relationships. While there are many ways to work on customer relationships, one of the most effective is to go where the customers are—social media. Social media...
Influencer marketing has gained in popularity over recent years. This is because people are now more likely to pay attention to individuals who have credible knowledge of a product or brand than they are to a celebrity who is getting paid for promotional work. This is...
The use of social media websites like YouTube, Facebook and Twitter in political campaigns has dramatically impacted the way in which people interact with elected representatives of different political parties today. Such websites have made these elected officials far more accessible and accountable to the...
23
Sep
Over 40 and Thinking About Switching to a Career in Digital Media? It’s Easier Than You Think
Careers in digital media are often seen as the domain of the younger “born-with-a-cell phone-in-hand” millennial generation than older employees who may be considered less tech-savvy. However, a career in digital media isn’t out of reach for the older generation. In fact, it’s easier than...