Every marketing professional knows that social media outreach has gotten significantly more complex and more difficult as the social media platforms themselves have evolved and grown in both cultural and social importance. Large businesses now see social media advertising services as an indispensable tool in...
Social Media Marketing
When it comes to growing your online business and really establishing your space in the market, you need to prioritize connecting with customers and effectively building those relationships. It’s not a truly successful transaction unless you make a consistently positive impression and get them to...
Dissolution of marriages has actually been known to be a hard decision for the spouses involved. A believed-future vow made at the altar of love and in front of family and friends suddenly comes to an abrupt end. There are so many reasons marriages stopped working, from domestic...
Anything and basically everyone is on social media. Even dogs, cats and all kinds of pets have social media profiles. It is a huge and never-ending source of potential, most especially for brands and businesses to thrive in and grow. Marketing strategies geared toward the...
Most people have accounts on at least one social media platform, but mainly use them as a way to stay in touch with friends and family or catch up on the latest gossip. However, social media can also be a great way to enhance your...
Fitness brands are a dime a dozen these days. Every time someone discovers a weight loss product or fitness regimen that works, they can’t wait to share it with everyone they know. Instagram is a hub for fitness brands trying to grow their businesses, so it’s no surprise...
Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital era, that’s all changed. The lines between “content” and “advertising” have...
Social media is a powerful tool for businesses. It’s also an overly saturated place with everyone vying for a piece of the profits. Developing your brand’s social media strategy is a complex process, but here are five simple steps you can take to improve your social media presence and...
Social media has many benefits in terms of what it can do to enhance a business. Despite the growth potential social media can bring, one post can change how customers view a business. In fact, posting something that doesn’t appeal to customers could cause a...
Social media is a key part of most advertising budgets. Content creation, videos, images – everything costs money. And then you have to consider ad expenditures on PPC and ads. Professional social media marketing can cost between $1,000 and $20,000+ per month. Fortune 500 companies can easily spend millions of dollars...