When Instagram was first launched, it was only a simple photo sharing a social platform. But with each passing year, Instagram grew to be one of the most important platforms for marketers. Today, you can find numerous business profiles on the app. for this very reason, the company has...
Social Media Marketing
Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the face of social media. As a new eMarketer report points out, video is now center stage on every major social media platform. Views are up, engagement is up, and yes,...
Instagram is the fastest-growing social platform on the internet. While it likely won’t overtake Facebook in popularity, it is an important second runner-up. It currently has a billion monthly active users and an amazing opportunity for businesses to grow their brands. There are many tips and tricks for...
Selling a high-end product requires a unique marketing strategy somewhat different than for lower-priced items. It is important when using social media marketing that your target the right audience for your high-end product. For instance, if you are marketing watches, a Patek Philippe watch will not interest...
Children are a big market for many industries including food, clothing and toys, however marketing to kids is difficult because of the rigorous laws in place regarding children under 18. While parents ultimately are the ones who pay the bills for children’s wants and needs,...
If you’re looking to go global for business, you will need to learn about the language and culture for each market. Even in countries that use the same language as your own, expressions, slang and regionalisms will be quite different. You can get an idea...
Building a social media campaign is difficult enough, but when you’re trying to target a very specific niche, it will require a comprehensive plan. You’ll need to choose the social media channels you’ll target to achieve your goals. Social media campaigns require more than simply posting company and blog updates...
Analytics are crucial to the success of any Instagram campaign. They assist you with hammering out a solid plan, measuring the results once you’ve launched, and assessing what to adjust so you can maximize its impact. That’s why every marketing team needs a robust set of...
B2B eCommerce is growing and attracting new players making it ripe for transformation. Global accessibility to the internet and the dominance of mobile are challenging decades-old norms. Moreover, B2C’s success is inadvertently helping set new expectation for B2B commerce. As a result, we’re starting to...
In today’s digital world, businesses need to reach their markets via multiple channels. As consumers are inseparable from their smartphones, a mobile web application is now an indispensable component of any omnichannel customer experience. There are many moving parts when planning and developing a successful web app. Here are the top...