The problem with LinkedIn these days is that too many people try to use it as an advertising and promotional platform rather than a classic social network. At its core, LinkedIn is a way to discover all the people in your business network who are linked to...
There’s a misconception floating around that you should share as much content as possible on social media. However, the reality of the situation is that not all content is well optimized for social media platforms. And if a certain piece of content is optimized for...
Rideshare companies have done the unthinkable and changed the taxi industry forever. Once dominated by private companies, we now see many independent contractors working for themselves as Uber and Lyft drivers. It’s a great way to make full- or part-time income, but it does require commitment. These companies did a lot of...
There’s a lot of Instagram bots out there at the moment. It’s nearly impossible to keep count of them, and there’s no telling what you’ll get with each one. Their quality tends to vary, to say the least. That’s why we decided to put this list together....
Zoos can teach small and large businesses about social media. All it takes is a look at how zoos, many of which may be in your area, use social media to tell stories, keep followers engaged and break news. When researching how zoos used social media to find success, we...
In today’s 24/7 digital environment, cities and other municipalities are embracing social media as a way of interacting with their citizens as part of an ongoing dialogue. Moreover, the most progressive of these cities are actively encouraging their employees and city officials to maintain an...
It’s been noted in several publications lately that that marketing to people online is starting to hit a time threshold. In other words, people have only so many hours a day to socialize, play games or hang out online. Therefore, while the number of social...
Maintaining a steady level of growth on Instagram is easier said than done. Try as you might to keep the trickle of new followers flowing, there will eventually be periods where it seems to come to an excruciatingly slow drip. If you really want to build...
Facebook, the world’s largest social network, has taken beating after beating in the past few years over a multitude of issues ranging from data breaches to fake accounts to assertions of being complicit in electioneering perpetrated by Russian trolls. Although Facebook has made privacy tweaks...
One of the best ways to generate a loyal fan base for your website is to create content that solves your visitors’ problems. In general, people won’t read much about a subject unless there’s something in it for them. Sometimes entertaining content is enough to...