The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now are artificial intelligence, machine...
The world of social media is enormous with people using the platform to vent, businesses use it to marker, people bring about social change, and gives people the ability to interact with their favorite celebrity personalities. This has led to social media marketing exploding as...
Social media is generally thought of as a tool for marketing and customer service. However, its value runs much deeper than this. If you want to take full advantage of Facebook, Instagram, Twitter, and other platforms, you should use it as a method for gathering...
Deploying social media as part of your overall digital marketing mix can be an important way to build brand awareness, attract new customers, and sell more products. However, every now and then, a few tweaks might need to be made to the way you are using...
Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with their target audience. Now, companies across...
With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you...
When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly make them better at social media marketing. But that would...
Why was it, strangely, such a day of ‘relief’? Why God, oh God, was the very first public social media suicide, for me, such a day of happiness, liberation and relief, when for the rest of the country, it was one of utter despair and chaos altogether?...
In today’s technology-saturated world, businesses must be as tech-minded as ever. If you thought you were covered by simply having a website for your business, think again! Websites are standard fare for businesses today, and the bar keeps rising. For businesses to keep up with...
The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that has changed. Just...