Small business owners have it rough, especially when it comes to standing out in a crowd. You need to find positive ways to distinguish yourself from your rivals, but it’s often difficult to market your business in ways that more well-established businesses can afford to...
Social Media Marketing
Social media success demands engagement, and when a company creates its social media marketing campaign, it’s important to get customers involved. A lot of campaigns forget the importance of customer involvement in social media. Now, more than ever before, people want to have a voice on...
Social media marketing is, for the most part, no longer an option for most brands. Just hop on to Facebook, Twitter, or Instagram and you’ll see brands of all kinds pushing product and services through their social channels. And there’s a reason their spending money...
Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further – they are building out...
If you ever needed a reason for why buying views for your YouTube content is a good idea it has to be learning that a large number of big brands, established singing stars, and celebrities do the exact same thing! After all, if channels for...
Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page or a new Twitter account doesn’t mean that your business is “social.” Being a truly social business means that social media is part of your company’s culture and corporate DNA. It...
Digital marketing professionals have a lot of opportunities to lower their tax obligations through qualified expense deductions. That is because, as they are performing marketing duties and growing their business, they are incurring necessary business operating expenses. A variety of digital marketing activities are 100%...
In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?...
It’s not an overstatement to say that emojis are all over social media these days. It’s almost guaranteed that any popular Instagram post will have at least one emoji in the caption, and many tweets now include 280 characters and an emoji. So the big...
Instagram is a diverse platform, with users from all walks of life sharing their photos and stories. People share for various reasons. Whether it’s to make personal connections or to increase retail sales, most users want to increase their Instagram likes. It’s likes that help to...