Instagram is a hot social network, with more than 800 million monthly active users. If you want to get a bigger piece of that audience following your Instagram profile, then every post you make needs to keep the Explore Page in mind. It’s unlikely that...
Social Media Marketing
Facebook and YouTube remain the two largest social media channels when it comes to number of users, but Instagram is close behind at number six (after WhatsApp, Facebook Messenger, and WeChat)—which means it’s an essential platform to be on if you want to raise brand...
No marketing strategy in 2019 is complete without including social media. To make your brand seen and heard in a meaningful way, it’s not enough to do traditional print and broadcast advertising and then call it a day. You have to go where the potential...
Everyone wants to grow their Instagram following. Brands want to attract more followers that will turn into customers and brand advocates, and influencers want more followers so they can command more money for sponsored posts and collaborations with brands that want to leverage their reach. With...
There have been a number of different ideas about the future of social media in the wake of the Facebook Cambridge Analytica scandal. Some have suggested that Facebook needs to be regulated, much like any other communications or media company. Others have suggested that self-regulation might...
Have you recently noticed a decrease in engagement on your Instagram account? It might be time to vary your strategy. Every once in a while, Instagram adjusts its algorithm to improve the user experience, and it often means businesses have to change their strategies to...
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations...
Social media marketing should be ethical, but it’s not always the case. Companies are willing to bend the rules to make money, but these unethical tactics will start to damage the company’s reputation over time. Branding is unforgiving, and if a business uses unethical tactics to...
Small businesses once left all of their marketing to professionals. Money was exchanged, marketers placed ads in newspapers and sent direct copies to a consumer’s mailbox. But in today’s digital world, a lot of small business owners want to take control of one form of...
One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots. These are essentially very clever snippets of code that enable marketers to automate certain everyday processes that used to require humans. The big question, of course, is whether chatbots can...