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Social Media Measurement

Introduction To Social Media Usage Within The Different Generations How someone uses social media(like Facebook and Twitter)really depends on their overall preferences. It also depends on what the younger and older generations hope to gain by using platforms like Facebook and Twitter. Yes, Facebook and Twitter are...

Ask good e-commerce or search marketing professionals how they build successful programs and you’ll hear them discuss things like conversion rates. Conversion rates are the percentage of a total audience that takes an action. I’ll take that a step further toward clarity and say that...