Nov
It should be painfully obvious by now, but if you’re pitching someone, for the love of God – make sure you’re pitching the right person. For example, if the journalist you are trying to pitch has this name: Katherine Riley, make sure you’re pitching the...
The Help A Reporter Out mailing list was once a golden source of getting last minute coverage for all sorts of businesses. If you’re unfamilar with the concept, it’s a thrice daily email of reporters reaching out to gather sources. These emails have...
It would be an understatement to say that Initial Coin Offerings (ICO) was one of the hottest story angles for cryptocurrency a few years ago. It seemed every week that a new coin was being introduced to repair some major flaw in the established...
The Plank Center for Leadership in Public Relations is the University of Alabama’s PR school, focused allegedly bettering the PR industry. Every two years (I don’t know why) they put out a report card on the PR Industry’s performance (read: a very big survey),...
Last week Mark Zuckerberg made the news yet, again and again, we learn something new about his vision for his company and how fiercely he’s willing to protect it. Why does everything have to be “leaked” nowadays? If you haven’t heard by now, Mr. Zuckerberg was caught...
You may not know about it yet, but Uber may seriously disrupt the food industry in the near future. Yeah, you’re reading that correctly – the food industry. They’re already recording some pretty amazing numbers from their food delivery platform, Uber Eats, so leasing spaces specifically...
Sep
I’ve done over 3100 miles on my Peloton. As a public relations guy, 99.9% of my life is spent staring at a computer monitor, and thus being able to get out of my chair and onto the bike to burn for 45 minutes is very,...
Common sense would dictate that if you’ve just had to make significant cost cutting efforts, throwing a party with free flowing tequila and hiring musical talent might not be the best idea. Yet this is exactly what IPO whipping boy du jour WeWork decided...
About two weeks ago, BaseCamp’s CEO Jason Fried wasn’t very happy with competitors bidding on the brand “Basecamp.” He decided to make a cheeky ad, and then take his grievance to twitter. When Google puts 4 paid ads ahead of the first organic result for...
Sep
Earlier today in one of the many Slack messages the folks over at EZPR and I had today, one of my colleagues pointed me to a tweet that simply read “check out this dipshit.” Naturally, I had to click on the link and eventually brought...