CEO Neal Kwatra Discusses Managing Your Corporate Brand Through Social Media
need to establish a strong presence on social media, especially corporate
brands. Seventy-eight percent of consumers admit that social media posts
influence their buying decision.
Social media is a
great channel to build relationships with potential and existing customers.
Since social media represents a massive opportunity for your corporate brand,
it is vital to enhance your visibility and reputation on these platforms.
Unfortunately, many corporate brands are challenged to infiltrate the social
media landscape. Thankfully, it’s not that hard! In this article, we will share
some tricks to dominate social media.
Study Visual Branding
Every post on
social media is a form of advertisement, and no visually unappealing ad will
work effectively. Visual branding is critical; if your social media accounts
are not visually consistent, they will potentially deter customers.
Make sure that
your branding on social media is visually cohesive across all platforms for
desktop and mobile. It is essential to stick to a color palette and design;
this will help users recognize your company.
Encourage Customers to Generate Content
brands understand the power of their users to make fantastic content. For
example, GoPro asks users to submit videos and photos that were taken using
their products. This type of material shifts the experience of the brand by
making it more personal.
If you’re confused
about where to begin finding user-generated content, you can make a campaign
which includes reposting photos and reviews. Make sure to incentivize your
audience to submit content!
Know Your Audience
There is no better
way to understand and get to know your audience than joining them on social
media. Try to find out which topics your customers are discussing.
to identify which topics they care about. To do this, show content that gives
your users an idea of your company values. For example, if your company is
committed to environmental protection, post it online! This way, you can gather
a community of loyal supporters who share the same values as your company.
to find out which social media platforms your audience prefers. With hundreds
of apps on the market today, it can be quite tempting to try them all. However,
some platforms might not be the perfect fit for your company; seek out those
that align with the goals of your brand.
connecting your brand with influencers is one of the best ways to get the
attention of customers. Influencers are social media celebrities who have
millions of followers. Tapping these influencers will allow you to achieve your
goal faster and also dramatically increase your social media presence.
Make sure to
choose established people that have already built a name for themselves. These
influencers have already gained the trust of their followers; leverage this
goodwill for your company’s benefit.
Improve Services through Social Media
Even the biggest
brands in the world have room for improvement. Active corporate brands
understand the need for reviews and customer satisfaction. Social media is one
of the best ways to harness meaningful information and feedback from customers.
It is also helpful to join discussions online.
Make sure you
respond to criticism, and not just positive feedback. By replying instantly on
social media, you can make your brand stand out from its competitors. Also, try
to include your company’s customer support in your bio so people will know who
to contact if they need help.
Find Your Voice
Regardless of the
kind of business you manage, it is essential to use a consistent voice on
social media and reinforce it throughout your posts. Does your company want to
appear serious, humorous, or highly intellectual? What works best with your
customers? The options are endless!
“No matter how
excellent your content is, your branding on social will not be successful if
you only post once a week,” warns expert strategist Neal Kwatra.
“Social media is becoming more saturated every day.” Considering this, you have
to keep updating your account, or your customers will quickly forget you.
People on social
media have a very short attention span, so your scheduling strategy is vital.
It might take a few tries to determine what works best for your company. The
key is to be patient until you’ve identified the best posting schedule for you.
Engagement Is Key
Posting on your
social media platforms and failing to engage with your customers is basically
like talking to yourself. Interacting with your followers can help you build
brand awareness. Engaging with your audience does not have to take a lot of
time. Try merely replying to some tweets and commenting on Instagram and
Do not worry that
replying from a corporate business account will be detrimental to your image.
Many big companies have become viral because they’ve responded to comments and
posts on social media.
Establishing Your Social Media Presence
should become social media marketers. Although it’s quite easy to focus on
content and reach, you should first determine how you can use social media
platforms to connect with people. Don’t be afraid to try out new strategies to
get the results you want.
About Neal Kwatra
In his first year
running Metropolitan Public Strategies (MPS), Neal Kwatra made
history—leading Ken Thompson to victory. Mr. Kwatra founded MPS in 2013 and has
since been at the forefront of some of the most fiercely contested political
and advocacy campaigns in New York and across the nation. Neal Kwatra has
fought to uphold his ideals with great tenacity and continues to expand the
reach of MPS into the strategic management of nationally recognized grassroots
and issue advocacy campaigns.
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