E3 Live Blog: Reaction to Major Conferences and Games in Social Data
The Brandwatch React team is tracking social media’s reaction to E3 2017, providing social data round-ups of each major conference and live tweeting data as we go.
This year’s Brandwatch React E3 live blog will act much like last year’s, and we’ll update our data as it becomes available. If you’re a journalist and are interested in receiving updates on the data, email us at email@example.com with requests or to be added to our E3 morning briefing list.
Now, get your coffee and snacks ready for what’s sure to be a heavy few days of gaming delight.
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EA (Data available)
UK: 8pm Saturday
ET: 3pm Saturday
PT: 12pm Saturday
Top line stats:
- Over 50,000 social media posts about EA Play between 12 and 1pm PT.
- 82% of authors were male, 18% female.
Highlights were a little mixed – many of the biggest spikes had no specific tweets or messages driving them, but often had a multitude of titles trending within them. We’ve marked the prominent words that cropped up in the mention spikes.
The “men in blazers” spike also featured words like “cringe”…
As for games, new title “A Way Out” got the most significant spikes and was the top-mentioned game overall in that hour.
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UK: 5pm Tuesday
ET: 12PM Tuesday
PT: 9AM Tuesday
If you’re a journalist and are interested in receiving updates on the data, email us at firstname.lastname@example.org to be added to our E3 morning briefing list.
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Source: Brand Watch