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How To Build A New Brand Successfully

A
brand is more than just your business logo and name – it is one of your most
valuable assets and embodies the values of your company.

There
are many brands in each niche and new ones are being added each day. In fact,
studies show that Americans are exposed to almost 4,000 – 10,000 ads a day –
that’s a lot of brands vying for the attention of your target audience.

The
right branding can help you distinguish your business so your prospects choose
you from the competition – but that takes time.

It’s
important to invest in a solid brand-building process so you can highlight your
business for your current and prospective customers. Here’s how you can get
started:

Research The
Competition

Assess
the market potential before you enter the market and learn more about your
competitors.

Browse
social media such as Facebook, Twitter, Instagram, YouTube, and even Reddit to
find reviews on products that are similar to yours. Analyze what your prospects
are saying about your competition to find gaps in the market.

Don’t
forget to critically evaluate how buyers interact with your competition to help
you figure out what you can do better.

These
activities should give you a fair idea about:

  • Who your top competitors are?
  • Which customers can you sell to the easiest?
  • How does your target market talk about others in your
    niche?

Create Your Value
Proposition And Brand Persona

You
can’t offer everything to everyone, so take some time to think about your
unique value proposition. This will help you focus on what you can do better
than the competition – i.e. your company’s competitive edge.

Is
your company professional, charming, bold, brave and fearless? Or is it
quirkier, chill and trendy as a business? The answer is your brand persona.

This
helps you determine the kind of attitudes, personality traits and values your
brand exhibits and the kind of buyers it attracts.

Choose Your Brand
Name And Colors

If
you want to future-proof your brand, consider a name and colors that can work
across several industries and niches.

Colors
can have a significant impact on how your brand is perceived – in fact; color
recognition can help increase brand recognition by up to 80%.

That’s
why color psychology is a whole subject that studies how colors evoke certain
emotions in people. You can use different hues and shades to guide your
customers’ perceptions about your brand.

A
branding agency NYC can determine the right
colors, while also creating a brilliant logo design and brand messaging.

Get A Simple Yet
Unique Logo Design

Logos
first come to a consumer’s mind when they think about your brand, so make them
count.

Many
well-known brands, including Twitter, McDonald’s, Wendy’s, Starbucks etc. are
prime examples of how a great logo helps with their brand perception and
recall.

Logo
design is easier when you have a designer who understands your brand’s needs –
so find a suitable partner who can help create the perfect logo for you.

In Conclusion

Research
shows that businesses that have a bad reputation and poor branding often pay
10% higher salaries to their staff – so building a brand can help you save
money on several counts.

While
it may be difficult, it’s not impossible to build a powerful brand as long as
you plan, execute, research and put your focus on creating something that your
audience will love.

With
the help of a branding agency in NYC, you don’t have to sweat the creative
facets of the process. Instead, you can concentrate on the more pressing
aspects of business, like costs, revenues and growth – and leave the branding
to the pros.

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Adam Torkildson
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