Nov
NEWSFLASH! Christmas isn’t – despite what you may think – only about hastily-bought presents wrapped in tin foil, and questionable, claggy Pret sandwiches with sprouts in. Christmas is, in fact, the holiday where we celebrate the big J. Not Jesus, John Lewis. You know the drill. Every November,...
Following an account can mean different things to different people. Some people follow because they agree with an account’s views and enjoy their content. Others, although probably fewer, follow because they detest the account’s content but are nonetheless interested to see it. Others follow because the...
Mavens is an insights and strategy consultancy with years of experience in providing innovative research, measurement, analytics, SEO and digital strategy to some of the world’s largest brands. With a client list that includes global companies Unilever, Philips, the Asahi Group, Essity, Pfizer and Diageo...
Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the...
Every minute, 3.5 million photos are shared online. In 2016 alone, 2.5 trillion images were shared. Using Brandwatch’s Image Insights product, we’ve conducted unique research to reveal which brand appears the most in these images. Download the report to find out: How often brands are photographed online The demographics of...
As marketers, we’re increasingly expected to wear many hats. In today’s digital world, we need to be marketers, data analysts, and customer experience experts all rolled into one expectation-defying package. Over the next few weeks, we’ll be exploring the challenges facing marketers in 2018, and what...
There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be...
It’s early on Monday morning and I’m currently having an existential crisis. I look at the screen, around the office, into my black coffee that’s reminiscent of the black void and wonder, what does it all mean? What is the meaning of life? What is the purpose...
What do you get when you combine a company vision that focuses on passion and positivity, happy employees and hard work? Success. We found out all about it in our recent interview with Chieu Cao, CMO and Co-founder of Perkbox. Their business aim is to create inspirational...
6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments. Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result. We thought we’d team up with our partners at Twitter to reflect...