I have written a lot of stuff recently that’s more on the instructional side, and I promise you that this isn’t going to become a Substack that’s entirely how-to guides. I also realize that the content has begun to oscillate rapidly between cultural analysis and How To Do Stuff,...
Today’s Master of Brands Award goes to Burger King UK, who chose to start a thread on International Women’s Day with the statement “women belong in the kitchen,” a bizarre lead-in to how they’re creating a scholarship program for their female employees to pursue “their...
Mar
The pressure of writing two straight newsletters that have been fairly well received is trying to follow them up with something useful, versus going back to writing the same “man, is anyone else tired? This pandemic thing sure is taking a while,” blog that, well,...
I spent a while trying to come up with a title for this article that truly established one of my least-favourite things in public relations, and I’m still not happy. I keep thinking back to my first job in PR, where one of my managers...
I spent the best part of this morning feeling lost. It wasn’t that I wasn’t doing anything – it’s that I, no matter how many “things” I do, never quite feel like I’ve done enough. I’m lucky, though – I have a job, a business, I...
Hello loyal Future Buzz readers! I hope you’ve been enjoying the updates from my good friend Ed Zitron (who you now know well). The site is in great hands with him. I felt awful leaving my subscribers after deciding I’d wanted a break from blogging....
I’m extremely online, the Freakazoid of PR. I was born online, raised online, and when everyone else went remote I was extremely ready, except for one thing: going on camera. I didn’t want to. I’d spent all this time enjoying not having to share my...
Aug
I started EZPR about 8 years ago, with the goal of not having to answer to anyone other than my clients and my own self-loathing, and it’s worked out pretty well. And today it’s even easier than it was back then to start your own...
Aug
Depending on what minute you’re on in a particular day, a celebrity is probably apologizing for something. Maybe it’s Ellen DeGeneres apologizing for having one of the worst places to work in the world. Maybe it’s former NBA player Stephen Jackson apologizing for defending, then...
I had a long conversation the other day with a friend who used to be an auto journalist about negative reviews. He told a story of when a colleague sent his (negative) review of a vehicle to the PR company behind said vehicle. He also...