I spent a while trying to come up with a title for this article that truly established one of my least-favourite things in public relations, and I’m still not happy. I keep thinking back to my first job in PR, where one of my managers...
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I spent the best part of this morning feeling lost. It wasn’t that I wasn’t doing anything – it’s that I, no matter how many “things” I do, never quite feel like I’ve done enough. I’m lucky, though – I have a job, a business, I...
Hello loyal Future Buzz readers! I hope you’ve been enjoying the updates from my good friend Ed Zitron (who you now know well). The site is in great hands with him. I felt awful leaving my subscribers after deciding I’d wanted a break from blogging....
I’m extremely online, the Freakazoid of PR. I was born online, raised online, and when everyone else went remote I was extremely ready, except for one thing: going on camera. I didn’t want to. I’d spent all this time enjoying not having to share my...
05
Aug
The Basic Things To Do When You Start Your Own Public Relations Firm (Or Communications Consultancy)
I started EZPR about 8 years ago, with the goal of not having to answer to anyone other than my clients and my own self-loathing, and it’s worked out pretty well. And today it’s even easier than it was back then to start your own...
04
Aug
How To Say “I’m Sorry.”
Depending on what minute you’re on in a particular day, a celebrity is probably apologizing for something. Maybe it’s Ellen DeGeneres apologizing for having one of the worst places to work in the world. Maybe it’s former NBA player Stephen Jackson apologizing for defending, then...
I had a long conversation the other day with a friend who used to be an auto journalist about negative reviews. He told a story of when a colleague sent his (negative) review of a vehicle to the PR company behind said vehicle. He also...
Every so often, when I want to feel true pain, I subject myself to one of the single worst websites on the internet – PRDaily – a snake eating its own tail of PR people in denial about their relevance to the world at large,...
Hello, you! I hear that you have 25 years of experience in the communications field, and have worked with the Fortune 500. I myself have put on my own website that I have a certain amount of experience, and that I have worked with the...
Hello PR people. You are now deep into a quarantine. You can no longer go to an office and look busy. You can no longer. Your lives have changed a lot – mine has not. You were born to go to offices and talk about television...