Well, it’s a strategy for your digital marketing efforts, right? Or are we wanting to understand a little more of the ins and outs? Either way, let’s look at what is usually considered part of a digital marketing strategy, I hope. When working in the digital...
Influencers. People who spend their time making content that influences other people. Thank social media for this gem of a marketing tactic and prepare yourselves as we lean in and and work this strategy to death over the next decade. So, what is it and...
We have an important announcement to make. But how? Do we blast our social media channels? Email everybody? Is that the best we can do or what are our options? This is a communications problem. Well, maybe not a problem but something that may require...
When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.” I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. Seriously, if you don’t believe me – head...
Alrighty folks, welcome to another edition of The Weekly “Follow Up.” This is a quick rundown where we keep you up to date with all the stuff you may have missed from us throughout the week. And while last week was a little slow on...
Jul
Journalists love to post dumb shit on Twitter, especially at the expense of dumb PR people. Are they wrong for doing it? Nope, absolutely not. A lot of the stuff journalist’s post shows how incredibly stupid PR people can be. Which is why we created...
I’ve heard a lot of PR people tell me that creating media lists is one of their least favorite things to do on the job. I mean, sure, I get it. It’s tedious work, it involves a lot of reading, and takes a huge chunk...
Jul
Welcome to the very first edition of The Weekly “Follow Up.” If you haven’t noticed by now, we’re under new ownership. And while we’re still ironing out all the kinks, the one thing we’re focusing on is pushing out more content. Since taking the helm...
Jul
Journalists love to post dumb shit on Twitter, especially at the expense of dumb PR people. Are they wrong for doing it? No, absolutely not. Not at all. A lot of the stuff they post shows how incredibly stupid PR people can be. Seriously, like,...
Earlier this morning, while I was trying to pour hot coffee down my throat to get me going for the day, I stumbled across this Farhad Manjoo column in the New York Times. It’s titled “The global economy runs on parties you’re not invited to.”...