Influencer marketing works incredibly well — until consumers catch on. People still trust and enjoy content from their favorite influencers, but many are wary of paid endorsements. Most influencer content standbys, such as fashion hauls and travel shots, are now seen as little more than branded...
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Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital era, that’s all changed. The lines between “content” and “advertising” have...
The journey to create an online presence starts with building a website. A well-designed site can help you draw in customers interested in the products and services you are offering. However, there are plenty of pitfalls along the way that can derail your website building...
When you know how, the process is quite easy. These five techniques will help you start getting more followers in practically no time at all. Provide Consistency From a branding standpoint, Instagram users love to see consistency. When you begin your account, decide on a theme that you can stick with....
SPLASHBOX If you’re reading this, I’m guessing you’ve suffered a nasty blow to your search ranking. I know this can be alarming but don’t worry, we’re here to help. There’s no denying that staying on the digital map is crucial; search engines are often the first...
Social media is a powerful tool for businesses. It’s also an overly saturated place with everyone vying for a piece of the profits. Developing your brand’s social media strategy is a complex process, but here are five simple steps you can take to improve your social media presence and...
Social media has many benefits in terms of what it can do to enhance a business. Despite the growth potential social media can bring, one post can change how customers view a business. In fact, posting something that doesn’t appeal to customers could cause a...
Social media changed the way people communicate greatly. People now just log on, write what’s on their mind, and have the ability to share it with so many people simultaneously. Eventually, people realized these sites aren’t just for people trying to keep in touch with...
Social media is a key part of most advertising budgets. Content creation, videos, images – everything costs money. And then you have to consider ad expenditures on PPC and ads. Professional social media marketing can cost between $1,000 and $20,000+ per month. Fortune 500 companies can easily spend millions of dollars...
Online marketing continues to grow by leaps and bounds, having become much more than just a niche in the marketing world — it is now both a burgeoning science and has even become something of an artform. Those who excel at online marketing are being...