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Marketing tools are now available to everyone, regardless of experience level. You don’t need to be an industry insider or have deep pockets to gain access to powerful applications. Some of the less expensive applications perform only basic functions while high-end applications provide complex capabilities....

One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots. These are essentially very clever snippets of code that enable marketers to automate certain everyday processes that used to require humans. The big question, of course, is whether chatbots can...