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It’s not an overstatement to say that emojis are all over social media these days. It’s almost guaranteed that any popular Instagram post will have at least one emoji in the caption, and many tweets now include 280 characters and an emoji. So the big...

One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots. These are essentially very clever snippets of code that enable marketers to automate certain everyday processes that used to require humans. The big question, of course, is whether chatbots can...