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In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?...

It’s not an overstatement to say that emojis are all over social media these days. It’s almost guaranteed that any popular Instagram post will have at least one emoji in the caption, and many tweets now include 280 characters and an emoji. So the big...

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. For one, advertisers are no longer in...

One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots. These are essentially very clever snippets of code that enable marketers to automate certain everyday processes that used to require humans. The big question, of course, is whether chatbots can...